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ONLINE RESUME

Christopher Sadler
 

Brookfield WI 

csadler@gmail.com

 

This is my public, online CV. For a more detailed version, please contact me.

 

Professional info​

Christopher Sadler is a marketing and communications professional who has experience in daily newspapers, an interactive agency and a health system. He has a Bachelor of Arts in Journalism from The Ohio State University and an MBA from the University of Wisconsin-Madison. 

Work experience
Director, Marketing - Advertising, Creative Services and Digital Communications
Froedtert Health, Milwaukee, Wis.

​2005 - present

 

  • Manage 20-member creative and digital teams responsible for all traditional and digital marketing efforts for three-hospital, 30+ clinic health system

  • Work with customer relationship management tool and other analytics tools to both target using propensity models and measure campaign effectiveness

  • Develop and manage budget

  • Select and manage agency partners and other vendors and freelancers

  • Participate in systemwide improvement initiatives as part of leadership team

  • Promoted from supervisor to manager (11/05) and from manager to director (1/08)

  • Achieved results:

    • Annually meet goals including coming in under budget and achieving top-tier results in staff satisfaction and support services metrics

    • Other results available via private communication

 

 

Strategist
Fullhouse Interactive, Milwaukee, Wis.

​2000 - 2005

 

  • Managed projects and worked with teams to create digital communications projects for clients incliding MillerCoors, Harley-Davidson and eFunds

  • Studied client business needs and worked with technical architects to model interactive solutions

 

Copy Editor
Wisconsin State Journal, Madison, Wis.

1996 - 2000

  • Evaluated national and international news wire stores for placement in daily editions

  • Made deadline decisions regarding breaking news

  • Designed and wrote headlines for front pages, section fronts and special sections

  • Edited copy for clarity, grammar and adherence to style

 
Copy Editor
The Post~Crescent, Appleton, Wis.
1995 -1996
 
Assistant News Editor
Naples Daily News, Naples, Fla.
1991 - 1995
Skills

  • Digital communications

  • Advertising (digital and traditional)

  • Marketing analytics

  • Writing and editing

  • Data analysis

  • Team management

  • Budget building and tracking

  • Brand management

  • Copy and visual style guides

Military Service

  • Signals Intelligence Analyst/Russian Linguist

  • Four years active duty, completed tour as decorated sergeant with honorable discharge

  • Analyzed Russian millitary communications and drafted intelligence reports using Top Secret security clearance

Other

  • Fluent in French (born in France; my mother is French and my father was an American serviceman)

  • Rugby coach and enthusiast (member, Naples Rugby FC Hall of Fame and honoree of Oconomowoc Rugby FC Blue Ribbon Award)

Education​
University of Wisconsin-Madison

​Master of Business Administration, 1999

 

I completed the full-time MBA program while also working at the Wisconsin State Journal on the copy desk at night. I chose the Human Resources Management major as the most broad curriculum to meet my goal to be in an executive management position in the marketing and communications field.

 

The Ohio State University

​Bachelor of Arts in Journalism, 1991

 

Using the funds I had saved and earned through the Army's college-savings program, I completed the journalism undergraduate program with a focus on math and science. I took seven calculus and post-calculus courses and courses in physics and chemistry. The Lantern, the daily newspaper for the university, played a large part in my education. I was the first paid daily reporter for the paper. 

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